For my birthday I got these treats named Thinkers labeled "Smart Dog Snacks". I picked them out because I am a Thinker and told I am a smart dog. When I got home and had one, I thought I was a pretty smart dog cause they are delicious! Then I read the back label and it said that it is the pet owners that are the Thinkers and the Snacks that are smart! It is obviously a human who wrote the back label copy.